CASH believes that contributing to society is the due responsibility of every local organisation. We strongly encourage our employees to participate in all kinds of voluntary activities for the less privileged in the community.

• A new programme, “Play@Home”, aims to help parents learn how to play and communicate with their children. The programme will invite low-income families from Sham Shui Po district to join training workshops. Guidelines will be tailor-made to assist in building children’s confidence through “games-and-rewards”. The programme also aims to improve parent-children relationships and communication through games to avoid family violence.



• In August 2007, we invited a group of underprivileged children, aged six to eight years, to visit our lifestyle shop at LZ LifeZtore under the “Pleasant meeting‧ My ideal home” programme. The visit was co-organised with Hong Kong Christian Service. In playing games and encouraging the children to draw, we sought to tap their imagination to create their dream home.




• In December 2006, CASH organised a “Christmas Book Donation Campaign” to collect used books from employees and donate them to children in need. The books were delivered to a kindergarten in Tin Shui Wai on Winter Solstice to celebrate the festival.




• In August 2006, we organised the first “Pleasant meeting” for underprivileged children. CASH volunteers and the children enjoyed a meal at McDonald’s and watched a movie together. This helped the children learn to communicate with others and feel wanted by the community.

• CASH Group subsidiaries Pricerite and 3C Digital, together with Hong Kong Christian Service (HKCS) and The Hong Kong Institute of Architects (HKIA), co-organised a community project entitled “Building ‧ Power” from September 2005 to May 2006. In this project, we put our professional knowledge and skills to work to help people in need to renovate their living environment. Over 100 CASH Group volunteers divided into 18 teams took part. Districts covered included Sham Shui Po, Yau Tsim Mong, Kwun Tong, and Yuen Long. Benefits for low-income families ranged from renovation and house cleaning to donations of new furniture and household goods. The programme received an “Outstanding Partnership Project Award” from the Hong Kong Council of Social Service.